The Bush/Cheney campain is not negative. It's actually very positive. The mainstream media may try to spin it that way, but I am very proud of my president, and I hope he does everything possible to get the word out about the scum that is trying to run against him.
That's the crux of the problem, Bush has to overcome media spin getting his positive message out while they paint his campaign as a smear machine. I have also not seen the type of direct attack on Kerry's overall ultra-liberal voting record that I think it deserves.