...a dimly lighted hangout for local artists, college students and restaurant workers.
...you might notice the company sponsoring an art gallery opening or running ads for bands in local publications.
...she's sick of beer advertising that exploits women...
...comeback began when young consumers in Portland, Ore., adopted the beer.
Pabst somehow appealed to trendsetters: punk rockers, people into bluegrass, kayakers and mountain bikers, he said.
"It's really popular with not only the college students but also the working class guy and the Social Security crowd," said Lilias Barisich...
The revival spread to cities like San Francisco and Seattle before hopping across the country...
...its young buyers are rebelling against established, mass-marketed brands.
...there's a niche out here for a consumer that's anti-marketing," said Shepard, Beer Marketer's Insights executive editor.
Looks like young leftists are at the heart of PBR's revival.
We is kayakers . . .
We also likes bluegrass music (we even plays it - I is a guitar picker and my l'il girl is a darned good fiddler.)
. . . but we're not leftists, and I'm not young . . . :-D