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Bush Unveils Negative Ads Vs. Kerry
Yahoo! News ^ | 3/11/04 | Ron Fournier - AP

Posted on 03/11/2004 11:16:59 AM PST by NormsRevenge

WASHINGTON -

President Bush (news - web sites) will unleash his first negative ads against John Kerry (news - web sites) on Thursday, accusing the Democrat of seeking to raise taxes by $900 billion and wanting to "delay defending America," the Associated Press has learned.

"John Kerry: Wrong on taxes. Wrong on defense," says a female announcer in a new 30-second ad that will begin airing in battleground states.

A second ad, also premiering Thursday, tells voters they face choices on the economy, health care and the war on terrorism.

"We can go forward with confidence, resolve and hope. Or we can turn back to the dangerous illusions that terrorists are not plotting and outlaw regimes are no threat," Bush says in the second ad, without mentioning Kerry by name.

The scripts were provided to The Associated Press hours before the ads were previewed for Bush backers in Congress and readied for airing in some 18 states. In addition, Bush will begin running his first radio spot, and it will make the same high-taxes, soft-on-terorrism argument against Kerry, the officials said on condition of anonymity.

The ads, part of a multimillion-dollar media campaign launched by cash-rich Bush last month, is certain to spark debate over negative campaign tactics, as well as Kerry's record on taxes and terrorism.

The Bush ads come on the heels of Kerry's off-the-cuff remark Wednesday in which he called Republican critics "the most crooked ... lying group I've ever seen." That comment prompted Marc Racicot, the chairman of the Bush-Cheney campaign, to call on Kerry to apologize "for this negative attack."

Bush's first round of ads were positive, but their references to the Sept. 11 terrorist attacks drew criticism from Democrats and some victims' relatives who accused Bush of exploiting the tragedy. The White House argued that the terrorist strikes are a major part of Bush's presidency, thus fair game in the political season.

Republicans said they welcomed the debate over Sept. 11 that the ads prompted and look forward to wrangling with Kerry over the size of any tax increases he would support. Kerry has never explicitly called for a $900 billion tax hike, but Republicans are basing their case on incomplete arithmetic in his own policies.

Kerry's plan to reduce health care costs would cost nearly $900 billion, according to a study by Emory University economic professor Kenneth Thorpe, who has been cited by Kerry's campaign and other Democrats as an authoritative source.

The presumptive Democratic nominee has vowed to roll back Bush's tax cuts for the wealthy, saving about $250 billion over 10 years by most estimates. He would keep — and perhaps enhance — middle-class tax cuts pushed by Bush.

The White House argues that there is no way Kerry can implement his plan and hold the line on the federal deficit without hiking taxes by $900 million.

Kerry campaign officials have said they will flesh out his economic plans in the next several weeks to show how his proposals will pay for themselves without a major tax increase beyond rolling back Bush's tax cuts for the wealthy. The president's new ads may force his hand.

While racking up victory after victory to lock up the Democratic nomination, Kerry was highly critical of Bush's economic and foreign policies — both in advertising and on the stump.

The drumbeat of attacks from Kerry and other Democrats helped reduce Bush's poll ratings to their lowest levels of his presidency. Bush is now in a rush to recover, as well as to define Kerry for voters. The next several weeks gives the president a chance to go on the offensive while the nominee-in-waiting is low on money, enlisting the help of former rivals and preparing for the general election.

Bush's toughest ad, titled "100 days," envisions Kerry's first three months in office. "John Kerry's plan: To pay for new government spending, raise taxes by at least $900 billion."

"On the war on terror: Weaken the Patriot Act used to arrest terrorists and protect America. And he wanted to delay defending American until the United Nations (news - web sites) approved."

It does not mention Iraq (news - web sites), but aides said the ads refers to Kerry's criticism that Bush should have sought U.N. approval before fighting the war a year ago.

Bush's voice is heard at the beginning of the ad, saying he approved the message.


TOPICS: Business/Economy; Crime/Corruption; Front Page News; Government; Politics/Elections; War on Terror
KEYWORDS: ads; bush; gwb2004; kerry; mediabias; negativeads; unveils; vlwmc
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To: NormsRevenge
let's face it....we're going to have to start removing democrat senators
41 posted on 03/11/2004 11:53:48 AM PST by The Wizard
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To: NormsRevenge
Has the AP ever called a Kerry ad a 'negative ad' or 'attack ad'?
42 posted on 03/11/2004 11:58:15 AM PST by Diddle E. Squat ("I'm Diddle E. Squat, and I approved this tagline")
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To: The Wizard
Ditto!
43 posted on 03/11/2004 11:59:15 AM PST by RSmithOpt (Liberalism: Highway to Hell)
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To: cwb
Good W Go! Go! Go! Kerry is all ready starting to crack, get him off offense! GO! GO! GO!
44 posted on 03/11/2004 11:59:39 AM PST by MNJohnnie (If you have to pretend to be something you are not, you have all ready lost the debate)
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To: cwb
Good W Go! Go! Go! Kerry is all ready starting to crack, get him off offense! GO! GO! GO!
45 posted on 03/11/2004 11:59:47 AM PST by MNJohnnie (If you have to pretend to be something you are not, you have all ready lost the debate)
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To: All
is it against the law to wack democrats? (al franken humor edited)
46 posted on 03/11/2004 12:00:33 PM PST by The Wizard
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To: NormsRevenge
And so it begins. Glad to see the President telling it like it really is. All this warm and fuzzy stuff isn't going to play, as negative reactions were the norm to the positive ads.
47 posted on 03/11/2004 12:02:30 PM PST by SaveTheChief (The most crooked, lying person John F'ing Kerry has ever seen.)
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To: Semper Paratus
Liberal Media Dictionary Definitions:

Negative Ad: A political advertisement that tells the truth about a liberal democrat.
48 posted on 03/11/2004 12:02:57 PM PST by Moby Grape
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To: atomicpossum
O.K. I finally got this. When I first read it, I understood it as you. It's not very clearly written, but what it's saying is that Kerry has promised to cut how much we have to pay for Health Care costs, and it's been estimated that what he has promised would cost $900 billion to provide.
49 posted on 03/11/2004 12:03:08 PM PST by TomEwall
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To: atomicpossum
MSNBC's poll today -- whatever it is -- has Bush ahead.
50 posted on 03/11/2004 12:04:04 PM PST by Howlin (Charter Member of the Incredible Interlocking Institutional Power!!!!)
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To: Diddle E. Squat; The Wizard; Coop
MSNBC has Bush ahead in their poll today......and they are getting ready to discuss them in their next segment.
51 posted on 03/11/2004 12:04:49 PM PST by Howlin (Charter Member of the Incredible Interlocking Institutional Power!!!!)
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To: SaveTheChief
"And so it begins."
It's about friggin time. Finally we will have some backup. Finally we may see the polls show Bush winning Big again. Watch how Gallup and others stop coming out with polls now that Bush will be winning.
52 posted on 03/11/2004 12:06:58 PM PST by Betaille (The city put the country back in me)
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To: KellyAdmirer
He is becoming more loose-tongued as he faces real opposition for once.

Kerry has ran for office only in MA and in Dem Primaries. He's never had to appeal to voters as conservative as are swing voters in a U.S. general election. Moreover, he has never had to face any serious opposition from true conservatives. Gov. William Weld gave him a tough fight, but as a RINO. This is all new to Kerry. He thinks it is out of bounds to question him so, and he adopts the victim role, "How Dare They..." etc. This will not wear well over 8 months.

53 posted on 03/11/2004 12:10:59 PM PST by Plutarch
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To: NormsRevenge
Bush's first round of ads were positive, but their references to the Sept. 11 terrorist attacks drew criticism from Democrats and some victims' relatives who accused Bush of exploiting the tragedy.
==================================================

If anyone wants to join me, Ron Fornier can probably be reached through the AP office in DC -- 202.776.9400. :)

54 posted on 03/11/2004 12:15:37 PM PST by doug from upland (Don't wait until it is too late to stop Hillary -- do something today!)
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To: NormsRevenge
Anything "written" by Mr. Fournier should come with a "barf" alert...IMO.
55 posted on 03/11/2004 12:15:48 PM PST by TnMomofTwo (Hypocrisy thy name is Liberal....)
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To: NormsRevenge
Maybe I'm crazy, but in reading this, the article appeared to be incredibly biased.
56 posted on 03/11/2004 12:20:06 PM PST by stylin_geek (Koffi: 0, G.W. Bush: (I lost count))
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To: NormsRevenge
Why is telling the truth about Kerry being called "negative" and Kerry lying about Bush and making unsubstantiated accusations against his is NOT called negative?
57 posted on 03/11/2004 12:30:09 PM PST by FairOpinion ("America will never seek a permission slip to defend the security of our country." --- G. W. Bush)
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To: GraceCoolidge
Here's my ad slogan: John Kerry for Whiner in Chief.

Not bad. But I like: "John Kerry: Because America Loves a Fine French Whine".

58 posted on 03/11/2004 12:37:07 PM PST by andy58-in-nh
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To: FairOpinion
Why is telling the truth about Kerry being called "negative" and Kerry lying about Bush and making unsubstantiated accusations against his is NOT called negative?

Kerry's remarks (soundbite) will be quoted by the media everytime a new Bush ad comes out. Of course, the media will not attach the negative label to Kerry's comments because they were not made in an ad. This was the whole purpose of Kerry's "unscripted" remarks.

59 posted on 03/11/2004 12:38:48 PM PST by kattracks
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To: kattracks
But Kerry and the Dems accused Bush on records for making up the WMD, of lying to the American people, of being a deserter, and I don't know what all. I haven't heard a single apology from them either.
60 posted on 03/11/2004 12:42:07 PM PST by FairOpinion ("America will never seek a permission slip to defend the security of our country." --- G. W. Bush)
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