The danger in this campaign with the election still 8 months off is to fire all the rounds one has so early that the opposition has countered that weapon and your candidate has run out of "ammunition."
We know in this "spin" world that virtually any argument can be countered with talking points "spinning" a different take on the issue.
President Bush should save SOME of his best rounds for the last month of the campaign when there is little time for Kerry to respond.
Therefore, I disagree with Dick Morris regarding going negative in this respect: early ammunition should be used to harass and interdict. If there are pro-Bush ads creating a patriotic sentiment about the man, then I see nothing wrong with that. Positive ammunition is also useful.
One must be sure that there is PLENTY of money for the last month of the campaign....and EFFECTIVE AMMUNITION to fire!
Thanks for the post and ping ! ;^)We must remember that Bush's father trailed Mike Dukakis by 17 points in the months before the conventions. Until Bush Sr. ran negative ads, it seemed that the Massachusetts governor would be Reagan's successor. Kerry's bubble may prove to be just that fragile.
Absolutly!