They saw how successfully they renamed semi-auto rifles "assault weapons," so they're trying to do the same thing with centerfire rifle ammo by calling it all "armor piercing cop killer bullet" ammo.
It works like a charm with their willing accomplices in the media, and the sheeple swallow it without blinking.
You are so right. It's very hard to counter because we can't define it back to reasonable grounds. 'They' are defining based on the emotion of fear and 'we' define things as what they are.
It is hard to get someone to accept a definition for something that is based on simple respect for the unvarnished truth of the object when that person has no interest or affection for it. Strong emotions are easily stirred and leave an impression that lasts even though it's bereft of any knowledge of the subject. How do we fight it? Keep plugging I guess.
Mankind seems unwilling to learn from history or logic and demands of itself repeated lessons in the severity of defying common sense. Could it be that the theory of evolution is more of an insult to apes than it is to men?
All the current national debates are such now. A day of strikes like 9/11 taxed the American need to have easy definitions. Marriage is a simple matter of redefining a term within the framework of "civil rights." The second amendment is easy to reframe in the context of urban "sensibilities."
These affected "Tory post modernists" of our time should know what sort of damage they are doing. A sound tarring and feathering might help them to see things in a more conventional manner?