What women really want (car engineered and built by women)

The Times ^ | 29 February 2004 | Sophie Tweedale

[fdsa2]

What is lacking in this article is the project participants priority on safety and after sales services which will exist in the final product.

[Just another Joe]

What is lacking in this article is the project participants priority on safety and after sales services which will exist in the final product.

It's a Volvo. I have heard good things about both safety AND after sales service with Volvo.

[texasflower]

I would certainly hope that Volvo would adhere to their normal safety standards.

I had a Volvo 740 and that car literally make the difference between life and death for me in an accident in 1987.

The very first second that I can afford it, I will be buying another Volvo.

[longtermmemmory]

with all due respect to the ladies, this concept of marketing to women in automobiles is what gave use the shapeless wonders of the 90's. I still dislike what they did to the licoln towncar in the name of "marketing to women"

HOWEVER, the move to more cup holders is a blessing bestowed by marketing to women so its not all bad. Of course now with the DWI laws, I have no beer to place in the cupholder. (just kidding about the beer)

Interesting though. A line of automobiles which would only attract women and homosexuals.

[fdsa2]

I had a friend who worked on this project when she was with Volvo (fabric designer), and even though this article makes it sound like a cute little project, there are serious plans on releasing a car with proper input by women engineers, designers etc.

[fdsa2]

Why would a car designed by women only attract gays and women? Does not cars designed by men attract female buyers?

[lizma]

Volvo admits that this car is for the young urban woman on her way to the coffee shop to network, rather than the local school to pick up the kids.

I think that's a new marketing stategy for them. When I was pregnant, every mom-to-be magazine in OB's offices had mega "Volvo is safety" ads. Needless to say , two kids lead to two Volvos.

But now that my kids are older, this sounds wonderful!!!

oak-panelled console and the changeable seat pads.
Is that heaven or what???

[leadpenny]

I'm really beginning to believe the equal rights movements of the last half century is for something different from equal rights entirely. No wonder the white male, especially the young white male, feels like there is a war against him. Most of these kinds of "man-hating" thoughts and actions are personified in Hillary Clinton and her ilk.

YCC will come to stand for names that can't be repeated here.

[kitkat]

Picture! Anybody have a picture?

[fdsa2]

http://aftonbladet.se/vss/bil/story/0,2789,438821,00.html

[Just another Joe]

I looked for one but couldn't find any.
If you're a registered user of the Volvo site youn might be able to find one.

[fdsa2]

Its quite embarassing for VOLVO but on their concept car website http://www.conceptlabvolvo.com/us/designs/ they do not even present the YCC.

[Just another Joe]

I know, I looked there also.

[fdsa2]

Oh, I sent an angry email to volvo PR and was told to await the presentation at the Geneva Motor Show 6-16 March when its properly presented (opps), I thought it was old news, probably because I have heard so much from my friend about it.

[Just another Joe]

Well, it's not old news but there are articles about it already so they really should give people, at least, a peek.

[Salamander]

Oh yessss......:)

[drool!]

[xm177e2]

So what? Homer Simpson designed his own concept car, and it failed miserably.

[fdsa2]

First try to post picture - keeping my thumbs crossed.

[Dallas59]

I see alot of women driving this...



The women I work with didn't care for it much. They said it looked one the Chevron Happy Cars...

[fdsa2]

damit, I´ll try one last time.