I'll defer to the experts but it seems to me..
I interpret oursourcing to mean moving jobs to India, for example, then importing the work performed there whether the work is services or goods.
I think in general the foreign companies with factories/services here in the U.S. are marketing to the U.S. and are not exporting very much to their home countries. They have factories there.
That's a difference that the likes of the Limbaughs, Hegecocks, and Sullivans overlook (on purpose?) when scoffing at and ridiculing the notion that offshoring hurts American workers -- in between scoffing at and ridiculing the American workers themselves for not wanting to work, of course.
Those free traders argue that we've got many times more invested in Europe that Asia. True. But we are allowed to market to European citizens, that's why the factories are there; we don't have to export the goods and services back to the U.S. to sell. We have factories here for our domestic market.