MTV Is Elite Harvard Po-Mo Media Guru Production

Harvard Business School ^ | 2/3/04 | Editors

[Helms]

Upcoming Events Home Back to Past Events	Media Guru: Judy McGrath, President, MTV Group and Chairman, Interactive Music Judy McGrath, longtime executive and creative leader of MTV, is our guest at March's Media Guru breakfast. In her present position, McGrath is in charge of MTV: Music Television and MTV2, as well as MTV Networks' music Internet operations – mtv.com, vh1.com and sonicnet.com. Under her direction, MTV Networks, a unit of Viacom, has grown from a maverick cable channel to a maverick global brand. From the beginning Ms. McGrath has helped MTV bring the creativity of music, to television. She and her team have developed programs and events that have become cultural landmarks to young people everywhere: the Video Music Awards, the MTV Movie Awards, Total Request Live, and The Real World. A member of the MTV family since 1981, she joined Warner Amex Satellite Entertainment Company (WASEC), MTV Networks’ predecessor company as Copywriter, On-Air Promotion, MTV. She subsequently moved up the ranks in numerous jobs, including Co-President and Creative Director: MTV and President, MTV: Music Television and MTV2, where she managed all business and creative functions at the networks. Under her creative leadership MTV broke into political news coverage with its award winning 1992 “Choose or Lose” political awareness campaign, and tackled the issue of tolerance around the world with “Free Your Mind.” Friday, March 8, 2002 Location: The Harvard Club, 27 West 44th St. (between 5th & 6th), Slocum Room, New York Time: 7:30 AM breakfast Cost: $15/members; $25/nonmembers and guests Organizers: Ruth Jarmul ’75, Ava Seave ’82, Marta Bialek ’96
	The Harvard Business School Club of Greater New York, Inc. 350 Fifth Avenue, Suite 1414, New York, NY 10118 Tel: 212-947-5544  Fax: 212-947-5540 E-mail: feedback@hbscny.org

[Helms]

[Kherghan]

"From the beginning Ms. McGrath has helped MTV bring the creativity of music, to television."

That's the kind of mindless creativity I can do without. Won't the liberal's ever get it?

[FierceDraka]

So that's the individual responsible for the absolute CRAP that is our "popular" culture, eh? Whadda skank! Eeew!

Let me take over eMpTV for a bit - first day of the New and Improved MTV will feature the execution LIVE on TRL of Justin Timberlake, who will be carved up by the expert swordsmanship of Bruce Dickinson of Iron Maiden. This will be followed by a marathon of Surviving Nugent, where Uncle Ted will make those whiny liberal city-slickers cry the little girly-men they are!