Exactly!!!! Advertisers WANT to be talked about - to create a Buzz, whether it's for something extrodinarily good they did or extrodinarily bad. As long as people are talking.
Yes, but this wasn't an ad, it was the Super Bowl halftime show. Bring back U2 -- that was the only good halftime show I can remember!
It would probably be legal to sell advertising for such parties, as long as you don't charge admission. CBS can't tell you when to turn your TV on and off.