[rwfromkansas]

If Bush thinks tossing some bucks at an organization nobody knows about, an event which WILL HAVE NO PROMINENCE WHATSOVER IN THE MINDS OF THE VOTERS COME NOVEMBER, will somehow win over the sheep suburban women, he must be dumber than a box of rocks.

[Diddle E. Squat]

You don't know Philly suburban moderate females well, do ya? Its almost never about one single issue, but a series that leads to a 'sense' about someone. He's trying to develop a trust with swing moderates, those who don't necessarily think like you. This does matter, it may be just a ripple, but it adds up.

The same reason why its a good idea to occasionally bring your gal flowers, a box of chocolates, send a surprise happy e-mail, put a sweet note under her windshield wiper, etc. Those little things add up, make a difference, and go a long way towards defining that 'sense', breaking down her natural cautiousness, developing trust, wooing, etc. This NEA thing is about softening the edges, breaking down the 'threat' that the Dems always try to portray the GOP as being.

I can assure you that Bush is far from 'dumb as a box of rocks'...