[optimistically_conservative]

It works either way, although the quotes make it more selective.

Goggle is not case sensitive.

Also, can the search engine distinguish between the code in the post or tagline? I wouldn't think so.

Does adding the name around the link add relevance of the keyword to the URL?

http://www.leadsintogold.com/adwords/

[Riley]

Goggle is not case sensitive.

Correct.

Also, can the search engine distinguish between the code in the post or tagline? I wouldn't think so.

I wouldn't think so, either. I'll just paste mine in the bottom of my posts.

Does adding the name around the link add relevance of the keyword to the URL?

Unknown, although it was structured that way in the example that I saw. It might however, explain to other posters why one keeps putting links to Moore's site in their posts. And, it couldn't hurt.

[Republican Wildcat]

I think that < P > needs to be taken out of there...