Subway began selling two Atkins-friendly wraps -- the Turkey and Bacon Melt Wrap, with Monterey cheddar cheese, and the Chicken Bacon Ranch Wrap, with Swiss cheese -- two days before the New Year. I tried one of the Turky/Bacon wraps a couple of days ago. Tasted pretty good, but an unbelievably bad deal. Small, few fillings, a small sprinkling (like a spoonful) of cheese, gone in about 4 bites. $4.69. Reminds me of most Atkins-branded products - hyperexpensive for what you get, with much better alternatives out there.
I won't be going back for another one. Sorry, Subway; you blew it the first time around.
Try Jack-in-the-Box. Two large patties @ 75 cents each, 2 slices of American Cheese @ 20 cents each, 1 slice of swiss cheese @ 20 cents each. After tax it is $2.23 at my local store. You get 1/2 pound of fairly lean, well done hamburger with decent cheese for flavor.