It's very simple:
5 guys are sitting at a table. They get up one at a time, recite their names and towns, and say 'I am not voting for Christopher Shays because...'. One would say 'I am voting for Christopher Shays because...'.
After each one finishes a policeman handcuffs them and takes them away. At the end someone off camera says 'You are under arrest for violating the Shays-Meehan campaign finance reform act.'
We'd then throw in something like 'the following people supported this ad:' and run a list of 100 or so people.
We'd end with a pro-America tag line.
I'd pay for it with my own money.
1. You have to have a FEDERAL candidate involved in the ad, so the station MUST run it.
2. Get 1,000+ people involved, not just a few hundred.
3. Coordinate with all others, including me, who are running FEC-in-your-face ads. The impact is geometrically better for multiple ads -- but they all have to hit the media on the SAME DAY.
Congressman Billybob