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Macy's Informs 'Mrs. Claus': It's a Parade; It's Not a Pulpit
New York Times.Com ^ | Published: November 27, 2003 | By MICHAEL BRICK

Posted on 11/27/2003 12:20:54 PM PST by Bobby777

ather round, my lovelies. 'Tis that very special season. The turkey is roasting. The family is here. And a flamboyant, guttural-voiced openly gay male cross-dresser just had it out with a unit of a corporate retail conglomerate capitalized at more than $8 billion.

It must be Thanksgiving time in New York.

Making this year's celebration memorable, the actor Harvey Fierstein and the producers of the Macy's Thanksgiving Day Parade engaged one another yesterday in a fierce and somewhat indirect debate over whether or not the parade is a sacred institution that should be regarded as above politics.

The festivities began when Mr. Fierstein wrote an Op-Ed article in The New York Times using the fact of his appearance in the parade as a rhetorical device to introduce a meditation on the politics of same-sex marriage. The Santa Claus in today's parade would be half of a same-sex couple, he declared, with him as the other half, "dressed in holiday finery portraying the one and only Mrs. Claus."

Today, though, tradition held: Santa Claus was on the final sleigh float, accompanied by Mrs. Claus, a woman. Mr. Fierstein was on a separate float.

But the confusion set Macy's, owned by Federated Department Stores, on a madcap public relations campaign yesterday to distance its parade from his opinions without addressing the topics Mr. Fierstein raised.

In the morning, Macy's officials quickly issued their first statement: "The Macy's Thanksgiving Day Parade is the icon of the Thanksgiving Holiday. It has delighted and entertained families throughout the world for 76 years. The parade has never and will never be a platform for political and social issues and opinions."

The statement emphasized that Mr. Fierstein would be dressed not as Mrs. Claus but as "his beloved character Mrs. Edna Turnblad of the Broadway hit musical `Hairspray.' "

But then the actor's costume designer said that Mrs. Edna Turnblad, as portrayed by Mr. Fierstein, would be dressed as Mrs. Claus. That notion put Santa in the delicate position of sending mixed signals. Perhaps because Mr. Claus is a character famed far and wide for diplomacy and, above all, minimal disclosure, the debate quickly took on a life of its own.

"We couldn't get off this subject," Curtis Sliwa, a co-host of a WABC radio call-in program, said in a telephone interview. In five hours on the air, he said, he had 32 callers, including five gay men and a lesbian. They deconstructed many of the issues raised by Mr. Fierstein and his article, and questioned whether it was appropriate to use the parade as a political pulpit.

Macy's kept a narrow focus on separating the politics from the parade.

Company officials did not return repeated calls to discuss the dispute, but they did provide a telephone number for more information. At that number, a woman's recorded voice read the statement aloud in its entirety, highlighting certain words with a lilting emphasis: "Families," "never" and "beloved."

This did little to clear up the matter. So Mr. Fierstein's costume designer, William Ivey Long, tried to elucidate things by describing the outfit that Mr. Fierstein would wear in the parade. He said it was a Balenciaga swing coat worn over a floor-length pencil skirt with a stamped red velvet jacket with fake fur collar and cuffs topped with a white fake fur French beret.

"Those are just words," Mr. Long said. "The effect is, of course, insane."

He added that the notion of the identity of Mrs. Claus would be further complicated because, just as in "Hairspray," those viewing Mr. Fierstein's costume would be expected to suspend their disbelief and see only Mrs. Turnblad dressed as Mrs. Claus, not Mr. Fierstein dressed as Mrs. Turnblad dressed as Mrs. Claus.

"The semantics are confusing," Mr. Long said.

Addressing that confusion, Macy's issued a revised statement later in the day. This version noted that Mr. Fierstein would not appear on the main Santa Claus float but rather on a separate float "in Edna's interpretation of Mrs. Claus."

It continued, "As for Mrs. Claus herself, she will be appearing with Santa on Santa's sleigh, as part of the Grand Finale of Macy's Thanksgiving Day Parade."

The names of the other floats in the parade made clear that the celebration was thoroughly devoid of political and social advocacy. These included Amica Insurance's American Classic Malt Shop Float, Hershey Foods' Kids Candy Creation Lab, Amerada Hess's Bridge to the Future, and the float that carried Mr. Fierstein dressed as Mrs. Turnblad dressed as Mrs. Claus, Macy's Percy & the P-Birds.

Mr. Fierstein said in a telephone interview after the matinee performance of "Hairspray" yesterday that the point of his Op-Ed article was being missed or obscured.

"I'm not saying Santa is gay," said Mr. Fierstein, who sang the song "Santa Knows" at Herald Square. "I'm not saying I'm the real Mrs. Claus. I'm saying, `Look what gay Americans do.' "

He added that the disagreement with Macy's was not substantive, as it did not directly address the issue of gay marriage, which was the point of his article.

"As far as Macy's and I go," Mr. Fierstein said, "Macy's is a store; it's not a political organization."


TOPICS: News/Current Events
KEYWORDS: macysparade; thanksgiving
oh, good grief ...
1 posted on 11/27/2003 12:20:55 PM PST by Bobby777
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To: Bobby777
eww. he looks like a pig and is probably a pedophile like most wealthy new york gays
2 posted on 11/27/2003 12:40:46 PM PST by hasegawasama
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To: Bobby777
As long as we are make special allowances for people, soley on the basis of what they do in the bedroom, why don't we have Heidi Fleiss, as Mrs. Claus? How about a bigamist/polygamist?
3 posted on 11/27/2003 1:28:17 PM PST by Paul Atreides (Is it really so difficult to post the entire article?)
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To: Paul Atreides
that was the first news article I saw today ... I wondered what it was about when I clicked on it ... boy was I surprised ...
4 posted on 11/27/2003 1:53:34 PM PST by Bobby777
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To: Bobby777
Sick, isn't it?
5 posted on 11/27/2003 1:55:41 PM PST by Paul Atreides (Is it really so difficult to post the entire article?)
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To: Bobby777
Year in year out the Macy's parade is the stupidest thing on television.
6 posted on 11/27/2003 1:58:38 PM PST by PRND21
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To: PRND21
When I was a kid, parades were people dressing up in costumes, playing music, building nice floats, etc. Now, all parades seem to be are magnets for homosexuals, wanting to parade around their freakishness.
7 posted on 11/27/2003 2:00:37 PM PST by Paul Atreides (Is it really so difficult to post the entire article?)
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To: Bobby777
I caught that part of the parade on the tube and I was kind of disappointed to see him riding on a float instead of on the end of a bunch of tethers.
8 posted on 11/27/2003 2:01:16 PM PST by RichInOC (...maybe there just wasn't enough helium to fill him up...)
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To: Bobby777
Of all the conceit.

It is after all, all about ~them~.
9 posted on 11/27/2003 2:26:51 PM PST by OpusatFR
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To: Paul Atreides
God I'm sick of activist queers!
10 posted on 11/27/2003 2:53:20 PM PST by iconoclast
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To: iconoclast
They cannot stand it that everything isn't about them, that all of the world's focus isn't on them. They can't even let a bunch of kids enjoy a parade in peace.
11 posted on 11/27/2003 2:55:23 PM PST by Paul Atreides (Is it really so difficult to post the entire article?)
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To: Bobby777
oh, good grief ...

Very well put.
12 posted on 11/27/2003 7:23:56 PM PST by Valin (We make a living by what we get, we make a life by what we give.)
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To: Bobby777
Give him a marriage license; maybe he'll marry himself and go away on a long honeymoon.
13 posted on 11/27/2003 7:44:45 PM PST by Old Professer
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