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Brand names: Some Americans are naming their children after consumer products
WORLD ^ | 11/15/03 | Gene Edward Veith

Posted on 11/08/2003 3:43:15 AM PST by rhema

NAMES, THE EMBLEMS OF A PERSON'S IDENTITY, used to mean something. "Abraham" means "father of a multitude." "Moses" means "draws out," as of the River Nile and as he would draw the people out of slavery. "Jesus" means "God saves," so that His very name testifies to His deity and His saving work.

In other tribal societies, people are sometimes named for animals ("Sitting Bull") or for something else in nature ("Red Cloud"). The same holds true for European tribes: "Beowulf" means "bee wolf," a figure of speech for "bear." In the Middle Ages, children born on a Saint's Day were named for that saint, giving them their patron saint. Puritans started naming their children after virtues, such as Faith and Prudence, or after other abstractions such as Increase.

Then the meaning of names began to lie generally in some association, as in naming a child for someone in the Bible. Many names have family significance, with children named after parents, ancestors, or other relatives.

The main criterion for names today, though, is not so much their meaning as whether they sound good. Some parents, in order to ensure their child's utter individuality, make up unique names, a set of musical syllables and unusual spellings designed to ensure that no one else in the world has exactly that name.

As the pop culture—the world of entertainment and commercialism—drives out traditional culture, from education to the church, it shows up too in the names people choose for their children. Decades from now, adults will find themselves saddled with the names of by then old-fashioned pop stars who happened to have been big at the time their mothers gave birth. Soap-opera characters, it has been noted, are a major influence on the names of real babies.

A new trend in baby names, however, takes the pop-culture influence to a new level. Cleveland Evans, a psychology professor at Nebraska's Bellevue University and a member of the American Name Society, studied Social Security records for the year 2000 and found that many children today are being named after consumer products.

Twenty-two girls registered that year were named "Infiniti." Not "Infinity" with a "y," as in the illimitable attribute of God, but "Infiniti" with an "i," as in the car. There were also 55 boys named "Chevy" and five girls named "Celica."

Hundreds of children were named after clothing companies. There were 298 girls named "Armani." There were 164 named after the more casual "Nautica." Six boys were named "Timberland," after the boot.

Sometimes the clothing namesakes are more generic, with a special emphasis on fabrics. Five girls were named "Rayon." Six boys were named "Cashmere," seven were named "Denim," and five were named "Cotton" (though perhaps this was for Increase Mather's son).

Forty-nine boys were named "Canon," after the camera. Seven boys were named "Del Monte," apparently in honor of canned vegetables. Twenty-one girls were named "L'Oreal," after the hair dye, presumably to let them know that "you are worth it."

"Sky" might be the name of a nature-loving flower child's offspring (as in River Phoenix), but 23 girls and 6 boys were named "Skyy." This is a brand of vodka. Parents are naming their children after other alcoholic beverages, too. Nine girls were named "Chianti." Six boys were named "Courvoisier."

Perhaps the ultimate product name for kids uncovered by Mr. Evans was ESPN. Two separate parents, one in Texas and one in Michigan, named their sons after the sports cable network. A reporter for the Dallas Morning News traced down the family of big sports fans and learned that the correct pronunciation of little ESPN's name is "espen."

So what does this mean? Are children being seen in the same terms as consumer products or other possessions? Certainly, just as there are trophy wives, there are now trophy children. The desire to own a baby is driving much of the new reproductive technologies. Babies are already being bought and sold in the practice of hiring surrogate mothers.

Certainly parents have the right to name a child anything they want, and it is wrong to give someone a hard time just for having an unusual name, which, as in Johnny Cash's boy named Sue, can be a character-building experience. (Maybe he could have changed the spelling to "Sioux.")

For some, the "Christian name," as it is called, is given at baptism. And its true significance comes from that one individual identity being identified with and joined to a greater name: "ESPN, I baptize you in the name of the Father, Son, and Holy Spirit."

Christians find their own name and identity—whatever it is—in the name of Jesus, "God saves."


TOPICS: Culture/Society; Editorial; Extended News
KEYWORDS: namesake
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To: rhema; dighton; aculeus
I read this story to my children, Nike and Beemer, and they agreed that some of these names are pretty outrageous...
41 posted on 11/08/2003 4:53:33 AM PST by general_re ("I am Torgo. I take care of the place while the Master is away.")
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To: BunnySlippers
Don't laugh - at the school I teach in we had a set of twins named Orangejello and Lemonjello. They were pronounced Awngjalow and Lamonjalow. We also had "Fa ma lee" (Female); the parents thought the hospital had named their daughter for them. This year we have Hermajesty. Before you ask - yes this area is in serious need of a new source of genes; and no I am not from here.
42 posted on 11/08/2003 4:54:21 AM PST by MissEdie
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To: ovrtaxt
The people who named their baby 'Del Monte' are allowed to vote!

They are probably multi-generational lifetime entitlements receipients (ahhh... "clients" to the multitude gainfully employed in that industry) as well.

43 posted on 11/08/2003 4:54:23 AM PST by banjo joe
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To: rhema
This is horrible. I'm glad people weren't doing this when my little Abercrombie was born!
44 posted on 11/08/2003 4:54:49 AM PST by Sender
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To: rhema
The trend I've noticed these days is to give your kid a last name as a first name--Garret, Connor, Mason, Taylor, etc. I guess it's better than the '80's when everyone was giving their kids names that started with 'J'.
45 posted on 11/08/2003 4:56:22 AM PST by randog (Everything works great 'til the current flows.)
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To: Xenalyte
Do you remember seeing the Olsmobile car commercial where the kid realizes for the first time why she is named "Aurora"?
46 posted on 11/08/2003 4:57:15 AM PST by JZoback
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To: Fzob
Had a child that was stuck with that one last year! We also have an Allegra and a Ford.
47 posted on 11/08/2003 4:57:16 AM PST by MissEdie
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To: Xenalyte
My all-time favorite is the little girl my sister-in-law taught..."Oprylandria."
48 posted on 11/08/2003 4:58:10 AM PST by Ulysses
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To: rhema
Meet my daughter, Clorox.
49 posted on 11/08/2003 5:00:02 AM PST by paulklenk (DEPORT HILLARY!)
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To: rhema
"What's in a name? That which we call a rose by any other name would smell as sweet."

William Shakespeare
50 posted on 11/08/2003 5:12:33 AM PST by The Louiswu (I am a - 40-something White, Republican and proud of it!)
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To: Larsen E. Whipsnade
That baby was born in Pennsylvania decades ago. I knew the nurse that was in the DR. Can there be two Placentas?
The Loreal name is probably from the movies and cartoon and the many dolls on the market and not the hair products.
51 posted on 11/08/2003 5:17:34 AM PST by oldironsides
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Comment #52 Removed by Moderator

To: paulklenk
I worked in the insurance industry for awhile and some of the names that passed my way were:

Rose Bush
Polly Parrot
Susie Sunshine
Nimrod Buber
Merry Noel
Holly Bush

I suppose these aren't as bad as some names but can you imagine any parent who would name their kid Polly Parrot?
53 posted on 11/08/2003 5:19:09 AM PST by NewHampshireDuo
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To: rhema
Stupid Baby Names

A long thread, but worth the perusal....

54 posted on 11/08/2003 5:19:44 AM PST by P.O.E.
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To: Qwinn
Still, I think the two worst names I actually ever encountered in my -own- life were both last names for girls that I knew. One poor girl was named Updegrove, which lends itself to about 10,000 different horrible distortions. One open to less creative manipulation, but potentially even more damning, was a girl with the last name of Suchavich. >>>

Once knew a girl whose last name was Schitmaster.

She, I have it on good authority, now uses her husband's last name. No hyphenation for her....
55 posted on 11/08/2003 5:20:16 AM PST by Ronly Bonly Jones
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To: rhema
There was a guy from the Philadelphia Eagles, a halfback (but he might have been a defensive back) named Siran Stacy. His mother named him after Saran Wrap, no joke...JFK
56 posted on 11/08/2003 5:22:06 AM PST by BADROTOFINGER (Life sucks. Get a helmet.)
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To: rhema
Ok then, what about Dweezel or Moon Unit?

R.I.P Mr. Z.

5.56mm

57 posted on 11/08/2003 5:22:43 AM PST by M Kehoe
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To: The Louiswu
The Bard did have a way with names, he did. Shakespeare aficionados ought to consider giving their offspring monikers like Touchstone, Pinch, and Dogberry.
58 posted on 11/08/2003 5:23:41 AM PST by rhema
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To: rdb3; Khepera; elwoodp; MAKnight; condolinda; mafree; Trueblackman; FRlurker; Teacher317; ...
I know this doesn't lend itself to race on the surface, but I've seen my share of "creative" naming that falls in this category within the black community.

Black conservative ping

If you want on (or off) of my black conservative ping list, please let me know via FREEPmail. (And no, you don't have to be black to be on the list!)

Extra warning: this is a high-volume ping list.

59 posted on 11/08/2003 5:23:44 AM PST by mhking
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To: Ronly Bonly Jones
Remember Johnnie Cochrane's brother, Rolonza Philectron Cochrane, who was shot in L.A. two years ago?

Lessee, I think I'll have a whole brood of kids and name them after my stock portfolio: American Movil, Aeropostale (that fits), Best Buy (so does that), Cray, Rofin-Sinar, Bradley, Hovnanian, and Symantec.

60 posted on 11/08/2003 5:24:15 AM PST by MoralSense
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