Sorry I was not clear. The legitimate business is required to be advertised and made public under the name that will be displayed. Example would be 'Sunshine Restaurant' - the owner being Joe Smith.
Joe Smith is not the same as Sunshine Restaurant - so he would have to advertise to the public that he - Joe Smith is going to use the alias of Sunshine Restaurant to do business. This publication is required ahead of opening the business.
If I'm in error - I'm sure someone will correct my understanding of this Florida law.
Okay...Michael Schiavo is not the same as Jergers & Centonze. He is not JERGER or CENTONZE so he should file for a fictitious name?