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To: ml/nj
I think it works the opposite - the stations buy the programming, then sell their own ads in the slots not prealotted to the national ads.
14 posted on 10/14/2003 6:28:35 AM PDT by Chancellor Palpatine
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To: Chancellor Palpatine
I think it works the opposite - the stations buy the programming, then sell their own ads in the slots not prealotted to the national ads.

Maybe. But then someone has purchased those "prealotted slots" and expects them to be heard in Balmer.

ML/NJ

16 posted on 10/14/2003 6:38:41 AM PDT by ml/nj
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To: Chancellor Palpatine; ml/nj
Regarding the sale of commercial time on the show:

A couple of years ago some whiz invented a 'filter' that could compress a talk shows by removing the momentary silences. In an hour long show it could squeeze out an extra minute or so, which could then be sold by the station. Obviously radio stations liked this device. Rush was one of the only hosts with enough clout and chutzpah to complain. He insisted that his pauses were an important part of the show. I don't know if he was able to keep his show from getting the compression treatment.

Stations sells some ad time and hosts also sell some of their own time. It's a mix.

44 posted on 10/14/2003 9:08:43 PM PDT by Looking for Diogenes
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