Yes, good point. We always see polls like this, and then when the ratings come out it might be like 2% not watching.
A higher percentage should not be watching, but they will. No principles.
A lot of people go out of their way to keep from hearing what they don't want to hear.
I doubt the people who are not watching (like me) will make a dent.
If the ratings were good the NFL wouldn’t have been shelling out for makegoods.