Bush has name recognition. It is between Bush, Walker, Rubio, maybe Paul, Trump, and Cruz.(big maybe). Everyone else is a wanker for the nomination. Too bad that there wasn’t someone with the surnames of George or Herbert in the the race.
Yes, I agree, at this stage it is mainly name recognition derived polls. However the Bushes had/have a home in Kennebunkport, which could help Jeb Bush in NH.