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The State of the Walmart Moms
The Washington Post's She The People ^ | February 15, 2013 | Karen Tumulty

Posted on 02/16/2013 1:13:34 PM PST by 2ndDivisionVet

About five years ago, pollsters identified a crucial bloc of swing voters they called the “Walmart Moms.” These are women with children at home 18 or younger, and they shop at a Walmart at least once a month.

They are also women who know what it is like to stretch a budget and juggle the demands of a family. For them, stress is a normal state these days.

Walmart Moms don’t spend a lot of time thinking about politics, but when they do, it is on a very pragmatic level: Which candidate or party is going to make life better for my family? In the past few election cycles, they have been a bellwether group. Walmart Moms –estimated to constitute between 14 percent and 17 percent of the electorate — voted for Obama in 2008, swung to the Republicans in 2010, and returned to Obama last year.

Walmart has been tracking their attitudes, using research by a Republican firm, Public Opinion Strategies, and a Democratic one, Momentum Analysis. Recently, I spent several hours watching videos of two groups of Walmart Moms — 10 in Kansas City, Mo., and another 10 in Philadelphia — discuss President Obama’s State of the Union address. About half of them had voted for Obama in the last election; the other half had been Romney supporters. Their political leanings ranged from somewhat liberal to somewhat conservative, with most describing themselves as moderates.

Not many of them had actually watched the speech. But when they were shown video excerpts the following day, they had a lot to say...

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Issues; Parties; Polls; State and Local
KEYWORDS: focusgroups; obama; voters; walmart
No wonder we're in trouble.
1 posted on 02/16/2013 1:13:41 PM PST by 2ndDivisionVet
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To: 2ndDivisionVet

Certainly a causative part of the ongoing mess.


2 posted on 02/16/2013 1:25:21 PM PST by AEMILIUS PAULUS (It is a shame that when these people give a riot)
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To: Jim Robinson; 2ndDivisionVet

Universal public pre-school excited them.
3 posted on 02/16/2013 1:37:34 PM PST by onyx (FREE REPUBLIC IS HERE TO STAY! DONATE MONTHLY! IF YOU WANT ON SARAH PALIN''S PING LIST, LET ME KNOW)
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To: 2ndDivisionVet

I didn’t see the article saying anything, I didn’t see any value in it.


4 posted on 02/16/2013 1:43:40 PM PST by ansel12 (Romney is a longtime supporter of homosexualizing the Boy Scouts (and the military).)
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To: onyx
They were also generally supportive of tighter gun-control laws, though many said the problem of gun violence is a complicated one, not likely to be solved by restrictions. Several dismissed scare talk from the right that the government’s real intent is to confiscate everyone’s firearms.

Them, They, Many, Some, Several.

There were only 20 women involved (two-zero), couldn't things have been pinned down a little more precisely?

5 posted on 02/16/2013 1:50:46 PM PST by ansel12 (Romney is a longtime supporter of homosexualizing the Boy Scouts (and the military).)
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To: 2ndDivisionVet

I was in a Walmart on election eve and just stood there watching the people. At that moment I realized that if even half of those people voted the next day our side was doomed. These are your low-information voters better known as “Walmartians”.


6 posted on 02/16/2013 2:02:15 PM PST by Russ (Repeal the 17th amendment)
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To: ansel12

Yep.


7 posted on 02/16/2013 2:03:11 PM PST by onyx (FREE REPUBLIC IS HERE TO STAY! DONATE MONTHLY! IF YOU WANT ON SARAH PALIN''S PING LIST, LET ME KNOW)
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8 posted on 02/16/2013 2:07:11 PM PST by onyx (FREE REPUBLIC IS HERE TO STAY! DONATE MONTHLY! IF YOU WANT ON SARAH PALIN''S PING LIST, LET ME KNOW)
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To: 2ndDivisionVet

Uh where’s the video with these women sharing their opinions. It’s another PR firm trying to sway your opinion.


9 posted on 02/16/2013 2:13:46 PM PST by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: 2ndDivisionVet

Saw a couple of these walmart moms this morning. The 400 pounder was the skinny one.


10 posted on 02/16/2013 2:33:56 PM PST by Newtoidaho
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To: 2ndDivisionVet
Background Checks Can Easily be Used to Deny Honest Gun Owners
-- WalMart’s deal with Mayor Bloomberg underscores major problems
Excerpt:
"In 2008, WalMart caved in to New York Mayor Michael Bloomberg and his fraudulently-named Mayors Against Illegal Guns. In the process, it agreed to a ten-point agenda pushed by Bloomberg."


11 posted on 02/16/2013 2:58:04 PM PST by familyop (We Baby Boomers are croaking in an avalanche of rotten politics smelled around the planet.)
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To: Russ

I was in,Walmart on election eve, I love wal mart, and I am an informed voter, along with my daughter we had both already voted, so please dont lump every one together..you could of went to Macy’s and found the same ratio of voters..


12 posted on 02/16/2013 3:23:00 PM PST by JoanneSD
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To: onyx

That’s probably why Obama hyped it.
The fact that it is run by the same people who screwed up public schools that the parents complain about is lost in the “free daycare!” response.


13 posted on 02/16/2013 4:28:45 PM PST by tbw2
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To: Newtoidaho

I’m a 6 foot, 350lb man and I always see at least 8-12 women bigger than me every time I visit. I would have been a giant when I was growing up.


14 posted on 02/16/2013 4:30:21 PM PST by 2ndDivisionVet (I'll raise $2million for Sarah Palin's presidential run. What'll you do?)
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To: 2ndDivisionVet
It needs to be said: These people are basically failures, feeding off the public dole. Why should we care about the perceptions of people who can't even run their own lives?
15 posted on 02/16/2013 5:26:04 PM PST by hinckley buzzard
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To: JoanneSD
you could of went to Macy’s

Well yes, I guess I "could of went." Or, "I could have gone..." to school.

16 posted on 02/16/2013 5:32:34 PM PST by hinckley buzzard
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To: hinckley buzzard

Because they vote and they’re dragging us into the abyss with them?


17 posted on 02/16/2013 5:57:31 PM PST by Cyber Liberty (Obama considers the Third World morally superior to the United States.)
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To: Newtoidaho

The left hates Walmart, and never passes up a chance to attack or mock the pro-gun, non-union store, or the Americans who shop there instead of in lefty, union stores.


18 posted on 02/16/2013 8:37:45 PM PST by ansel12 (Romney is a longtime supporter of homosexualizing the Boy Scouts (and the military).)
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To: Russ
I was in a Walmart on election eve and just stood there watching the people. At that moment I realized that if even half of those people voted the next day our side was doomed. These are your low-information voters better known as “Walmartians”.

If you want to see lefties, go to the union, anti-gun stores, look for people who mock Americans who mock Walmart. Go to DU and learn which grocer/dept store in America is hated most by the left, and other idiots.

19 posted on 02/16/2013 8:45:46 PM PST by ansel12 (Romney is a longtime supporter of homosexualizing the Boy Scouts (and the military).)
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