I really like Santorum, but I think I have figured out why he has not been able to gain traction. The guy has no charisma. He comes across as earnest and deadly serious. For those of us who are conservative and pay attention to the issues, a lack of charisma can be overlooked, but, for the majority of the electorate, likability is a big factor in winning their vote. Also, he needs to show some passion.
Correct. Santorum needs to set out his life story to connect with ordinary voters.