Powell Crosley founded WLW and for a while made Crosley brand Radio's and later TV's. He built WLW so he could sell the radios he made. For a while Crosley made very small cars. WLW was in the thirties and the 40s the only half million watt radio station in the world. It could be heard from coast to coast. I had an opportunity to work with two men who were at LW in its prime. WLW was with NBC(Red and Blue), CBS, and Mutual networks. WLW originated all of the network soap operas. They were called soap operas because most of them were sponsored by Cincinnati's Proctor and Gamble. WLW originated a lot of network programming including Midwestern Hayride which was on just prior to the Grand Ole Opry.
By the way the help referred to WLW as standing for Worlds Lowest Wages. A lot of greats got their big time start at WLW if not the wages to match. I worked for Bill who taught me a lot about the early days of radio. He had engineered shows featuring a huge number of famous stars. Don was an announcer at LW with a great voice. He left LW to go to CBS doing news. I got to do the Kennedy assassination broadcasts with Don.
Bill spent WWII in Britain engineering lots of national coverage including Edward R. Murrow and his Hello from London broadcasts. I got a lot of WWII info from people who were there and lived it at the command headquarters in London. Did you know that all media people that covered the war were drafted into the military. Everything went through Military censors before airing. Any one who aired unauthorized material had committed a military crime. It could be punished by courts marshal and the punishment could be death by firing squad. The media does not tell you how the media was handled during WWII.
I did once upon a time get to do my David Brinkley imitation for David Brinkley. When asked what he thought of it, Brinkley replied in his best deadpan and in an exaggerated Brinkley style that "While I might someday ... make a newscaster, ... my style... was that of.... an ordinary newsman ... delivering news ... in a quite.... ordinary way."
I had to admit he did a better David Brinkley than I did.