"Because life is too short to drink cheap beer" Actually, I've been scoring on it for about $6 a 6 pack - beats the price of Sam by a buck and half, and is better too.
Lately, I've been drinking cheaper beer. Upper Canada Lager.(Might only be in Michigan) $7.99 a 12 pack, with a $2.50 rebate. Can't complain there, and it's not that bad. Somewhat similar to Labatt's.