Well, they claim to have a couple of technologies not heretofore seen publically. That's pretty cool right there.
The civilians in the DOD wanted this inside-out thing -- strike at the head. The Generals, knowing that logistics rule all, and unwilling to make plans based on assumptions, want the outside-in thing, which would be a mini-Desert Storm. We'll probably see some melding of the two in actuality.
We can't strike at the head unless we can locate him, and of course Saddam has proven pretty adept at letting no one draw a bead on him.
Walt