If the media wants to, the entertainment industry will do all the work. The media just shows up. The entertainment people provide what they want said in the interview. The journalist only has to show up in time to get made up and go over the script.
If the meida wants to do it some other way, the media people will have to do all the work and pick up the tab.
Of course if the media were not so lazy they would demand to control every aspect of the coverage and supply everything to do it.
Today the media wants the entertainters to pick up all the costs and then let the media trash them. That is not going to happen.
A similar situtation is true with the military. The media expects the military to take them everywhere and pick up the tab. Then leave the media free to trash the military when and as often as they like.
The Military like the enterainment industry is not going for that act any more. The military is telling the press go were you will. Report what you will. Protect yourselves as best you can. That is the only way free media should operate. But in this new paradigm, more reporters than soldiers get done in covering wars. And more reporters then entertainment types come out on the short end of the stick.
This is a good thing since most of them are liberals. They'll portray themselves as being heroic beacuse they risked life and limb to get a story. But they only wind up looking like self-important idiots without any common sense.