This is a idle fodder to fill empty print space. Most of the material is rehashed dot.bomb pissomania. The nineties are history and bad history in the sense of of practical marketing.
The business models of the last decade were field of dreams build-it-and-they-will come models. What is needed now more than ever is not the recruitment of rock nuts, but marketeers with a precise plan, speed and agility. The name of the game now is marketing, marketing, marketing.