"The Lord Madoc, sonne of Owen Gwyndd prince of NorthWales, leaving his brothers in contention, and warre for their inheritance sought, by sea (westerlie from Irland), for some forein, and—Region to plant hymselfe in with soveranity: wth Region when he had found, he returned to Wales againe and hym selfe wth Shipps, vituals, and men and women sufficient for the coloniy, wth spedely he leed into the peninsula; then named Farquara; but of late Florida or into some of the Provinces, and territories neere ther abouts: and in Apalchen, Mocosa, or Norombera: then of these 4 beinge notable portions of the ancient Atlantis, no longer—nowe named America16".
I did not think it was called America at this time, 1170AD?
Exactly. It was called American at the time of Dee's writings though.