Several years ago my best friend, a running enthusiast and veteran of a few marathons, ran the Krispy Kreme Challenge. It starts at the bell tower at North Carolina State University. Participants run to the Krispy Kreme two and a half miles away, consume an entire dozen original glazed donuts, then run back to the bell tower.
Many do not make it back without hurling at least once.
I just forwarded my friend this story, told him that this is an even better event than the Krispy Kreme Challenge. I'll let you know what he thinks :-P