Part of Starbucks’ turn to wokeness was opening up marginal stores in bad areas. That may have felt good but was not a viable business strategy in the long term.
Not to mention Starbucks opened up their restrooms to the general public, to demonstrate their purity of wokeness, which was a disaster. It ran off customers.
Starbucks, like Budlight, forgot that they have to sell a product to make money. Ideology does not make money.
Don’t know if they still do that or not.