It would not surprise me to find out that there is already a popular retail beverage with the word “Dirty” in the brand name.
There is a liqueur named Poison Liqueur, which tastes somewhat like wild berry schnapps.
There is even a drink called “Liquid Death”, if you can believe that. What in the world could it be?
Ice Tea + sparkling mountain water. Shocking.
The tagline is “Murder Your Thirst!”
Summary Conclusion: Most people like taking risks, even safe risks that they just like to pretend might be ‘dangerous’.
Cue Joe South singing “The Games People Play” 1969.
Copilot Search Branding
Popular Retail Beverages with “Dirty” in the Name
Several major beverage brands have embraced the “dirty soda” trend — a customized soda drink layered with flavored syrups, cream, or other mix-ins — and now offer ready-to-drink or menu items with “dirty” in the name.
1. PepsiCo
Pepsi has launched multiple “dirty”-inspired sodas, including:
Pepsi Wild Cherry & Cream – a ready-to-drink soda with cherry flavor and cream CNBC
Dirty Mountain Dew – a carbonated soda with a creamy twist CNBC
Mug Floats Vanilla Howler – a ready-to-drink “dirty” soda with vanilla and cream CNBC
2. Mike’s Hard Lemonade
Mike’s entered the trend with Dirty Lemonade, a non-carbonated, boozy take on the concept www.accio.com.
3. Taco Bell
Taco Bell has offered limited-time “dirty” sodas, such as Dirty Mountain Dew Baja Blast, blending soda with Baja Blast flavor and cream CNBC.
4. Cool Sips
This specialty soda shop has released limited-edition “dirty” sodas in collaboration with brands like poppi, including:
Boardwalk Buzz – Classic Cola with blue raspberry, coconut, and sweet cream
Tropic Like It’s Hot – Punch Pop with lime, pineapple, and sweet cream
Campfire Crush – Doc Pop with strawberry, toasted marshmallow, and vanilla cream Beverage Industry
5. Swig
While Swig is a restaurant chain, it popularized the “dirty soda” concept and now sells its own branded sodas and mix-ins. Its menu and merchandise often feature “dirty” as a core theme CNBC+1.
Why it’s popular
The “dirty” name plays on the layered, creamy texture of the drink, appealing to Gen Z and younger millennials who enjoy customization and indulgent flavors www.thehospitalityhangout.com+1. The trend has moved from soda shops to grocery stores and fast-food chains, with major brands investing in ready-to-drink versions.
If you’re looking for a retail purchase, Pepsi Wild Cherry & Cream, Dirty Mountain Dew, and Mike’s Hard Lemonade Dirty Lemonade are the most widely available “dirty”-branded beverages in mainstream retail.
Last week I learned that Joe South wrote “Hush”, the Deep Purple hit. And they didn’t change it much from the original.
I rember Joe. He had some great stuff & I still play him occasionally.