Yarvin is the fringe of the fringe. Why is he being resurrected now? His moment came and went in 2019 or so.
You'd have to ask Christopher Rufo on that one. But it pretty much comes down to either Rufo asked Yarvin or Yarvin asked them.
It could be that with the melting down of Tucker Carlson, Fuentes, and many others, the people who bought into and believe in the message of the woke right had to go somewhere. The followers aren't disappearing, just moving. Yarvin does seem like a logical landing spot for former Groypers.
In any case the term Critical America Theory is even moreso accurate than calling them Woke Right.
Did you watch the video? That was most definitely Critical America Theory coming from Yarvin, no doubt about it.
Also, I wouldn't entirely call Yarvin fringe. He has some friends in high places for sure.