[jroehl]

People buying 99-cent Fireball mini bottles are getting absolutely destroyed on alcohol-per-dollar value compared to cheap vodka.

Example:

* Fireball mini:

* 50ml
* ~33% alcohol
* ~$0.99

That equals about:
16.5ml of pure alcohol.

Now compare that to a cheap 1.75L vodka handle:

* 1750ml
* 40% alcohol
* ~$10–15

That equals about:
700ml of pure alcohol.

So to equal ONE cheap vodka handle, you would need about:

42 Fireball minis.

At $0.99 each:
≈ $41.58

So cheap vodka gives roughly 4–5x more alcohol per dollar than Fireball mini bottles.

The minis are selling:

* convenience
* portability
* impulse buying
* sweetness

—not value.

[ComputerGuy]

It’s pretty hard to hide a fifth in your pocket.
Miniatures are made for stealth.

[Damifino]

Woah! Drinking 99 cent flavored mouthwash @ Stramsong. For18 holes, it’s $375 for resort guests (staying overnight) and $425 for day guests. It’s on my bucket list of courses to play.