This is nothing new. Valve is just one of many who do this.
Plenty of Pay to win Mobile games that do this and a lot of “Free to play” games.
At least Valve games are generally cosmetics and not needed.
If this lawsuit stands(I do not think it should, especially against valve) it will change the entire industry, which IMO is in need of a good hard shake up in its practices of revenue generation
HEAR HEAR!
Loot boxes, and microtransactions both need to die in a fire.