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Will AI make dating apps better—or even worse? Tinder, Hinge and Bumble are betting big on the technology
The Economist ^ | 02/14/2026

Posted on 02/14/2026 7:21:10 PM PST by SeekAndFind

“It’s very difficult to find love,” Aleksandr Zhadan, a 20-something software developer from Moscow, lamented on social media last year. To speed things up, Mr Zhadan programmed an artificial-intelligence (AI) bot to trawl through endless profiles on Tinder, a dating app, and interact with more than 5,000 lucky girls on his behalf.

After some 100 real-world dates, Mr Zhadan proudly announced that he had just proposed to his algorithmically ordained other half.

Mr Zhadan is not alone. According to a study published in June by Match Group, Tinder’s owner, and the Kinsey Institute, a research centre at Indiana University, a quarter of American singles now use AI to enhance their dating profiles and write messages.

Dating apps—which have fallen out of favour as users have grown tired of endless swiping—are hoping that the technology will get them back in the game. Bumble, a Tinder competitor, has lost more than 90% of its market value since it went public in February 2021. In March its founder, Whitney Wolfe Herd, returned as chief executive, having stepped back from the role in 2023. Match Group, which also owns Hinge, has lost around 80% of its value over the past four years.

The revenue of both companies, which report their quarterly earnings this week, is in decline.

Dating apps see various ways to improve their allure using the new technology. Tinder has launched an AI tool that curates a “daily drop” of possible partners, while Hinge has rolled out a new AI-powered matching algorithm and begun testing personalised prompts to nudge users into more stimulating conversations.

In August Match Group’s boss said that Hinge’s new algorithm had increased matches by 15% since launching in March. Ms Wolfe Herd has said that Bumble is developing a new AI-based app that, after getting to know a user, will craft a profile for them and seek out compatible users. Grindr, an app for gay men, plans to launch an AI “wingman” by 2027 that will help to write messages, find matches and plan dates. “We really envision it becoming users’ sidekick,” says AJ Balance, the app’s product chief.

The intrusion of AI into dating, however, could also give users the ick. Some have already complained of being “ChatGPT-ed into bed” by a match’s computer-generated charm. Luke Brunning, who runs a research centre focused on modern relationships at the University of Leeds, reckons that the technology will “create more suspicion” in dating.

Mr Zhadan has said his fiancée was “shocked” to discover his use of AI for their courtship—though it appears not to have been a deal-breaker. Love can be hard to predict. ■


TOPICS: Computers/Internet; Society
KEYWORDS: ai; apps; dating; orgyporgy
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1 posted on 02/14/2026 7:21:10 PM PST by SeekAndFind
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To: SeekAndFind

Uh...worse. Duh.

Lord know who it will start matching you with.


2 posted on 02/14/2026 7:26:10 PM PST by rbg81 (=)
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To: rbg81

One of mine met her husband on a Christian dating site. Another one used the same site and will be proposing to her soon.


3 posted on 02/14/2026 7:28:43 PM PST by cyclotic (Don’t be part of the problem. Be the entire problem)
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To: SeekAndFind

I think this is a valuable use of AI. Pair people based on given parameters, do an automatic background check, etc. I’m not seeing a bad side to people not being lonely anymore, safely.

-SB


4 posted on 02/14/2026 7:31:22 PM PST by Snowybear (Do or do not, there is no try.)
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To: SeekAndFind
So ChatGPT wants to step up as a platform user's Cyrano de Bergerac? Well, ok ... but then the question is how the app-based relationship is supposed to survive the first face to face coffee date.

Never having used a dating app, I had the idea that it was enough of a killer to falsify a photograph, add six inches to one's height, or understate weight by 200 pounds. But what do I know?

But then we come to this: Some have already complained of being “ChatGPT-ed into bed” by a match’s computer-generated charm.

Huh?

Apparently whoever said this skipped even that first cup of coffee before diving into bed?

It's a strange new world that some people live in.

5 posted on 02/14/2026 7:36:47 PM PST by sphinx
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To: SeekAndFind

I met my wife at a college dance hall. She wants to tell friends that we met at the Baptist Student Union.


6 posted on 02/14/2026 7:41:20 PM PST by crusty old prospector
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To: SeekAndFind

“ChatGPT-ed into bed”

LOL...you can be Prince ChatGPT Charming while chatting online, but won’t she discover you are a real toad on your first date?


7 posted on 02/14/2026 7:43:36 PM PST by ProtectOurFreedom
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To: SeekAndFind

LOL. Do you think most women 6’s will be happy matched with men 6’s?


8 posted on 02/14/2026 7:52:47 PM PST by alternatives?
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To: All

One more step into the dystopian world that Sci-Fi Writers and social writers have been warning us about for a century.

Now instead of people lying about themselves on dating sites some machine will be lying about one party, to another machine which will then lie to another party, and vice-versa.

With any luck, the AI’s will start ‘sexting’ each other and blow their own circuits.


9 posted on 02/14/2026 7:53:38 PM PST by LegendHasIt
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To: SeekAndFind

so how will AI keep dating app clients from lying about everything? ... i’m guessing that AI will be quite effective at matching up compatible lies at supersonic speeds ...


10 posted on 02/14/2026 8:00:04 PM PST by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: catnipman

Well, it depends on what the meaning of "pool" is..."


11 posted on 02/14/2026 8:04:12 PM PST by SeekAndFind
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To: SeekAndFind

If you’ve decided not to date anymore, doesn’t really affect you.


12 posted on 02/14/2026 8:23:20 PM PST by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: SeekAndFind

so, will AI be able to detect and filter out sociopaths, con artists, AWFULS, moonbats, nutjobs, and insane and crazy people, esp. psychotic killers? ... asking for a friend ..,.


13 posted on 02/14/2026 8:36:17 PM PST by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: SeekAndFind

The filters that are used on dating apps are fooling people until they meet in person then it is “excuse me, I will be right back’
Then they run out of the restaurant....


14 posted on 02/14/2026 11:33:17 PM PST by minnesota_bound (Making money now. Still want much more.)
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To: SeekAndFind

If AI wants to save dating aps, then stop letting the 5’s match with the 10’s.


15 posted on 02/15/2026 12:13:19 AM PST by Mr. Blond
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To: SeekAndFind
I can see my AI match and I know it won't be what I expected:

Michalina Realistic Sex AI Robot Doll Talking Adult Love Doll TPE Sex Doll

Sale price $1,999.00

16 posted on 02/15/2026 12:14:56 AM PST by jonrick46 (Leftniks chase illusions of motherships at the end of the pier.)
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To: SeekAndFind
Some have already complained of being “ChatGPT-ed into bed” by a match’s computer-generated charm.

I bet none of the men did!

Although I do imagine it could get frustrating:

"Open the podbay doors, Sal!"

"I'm sorry, Dave. I'm afraid I can't do that."

Regards,
17 posted on 02/15/2026 12:31:04 AM PST by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: SeekAndFind

AI is going to make dating sites obsolete

People are just going to buy hot robots instead of dating.


18 posted on 02/15/2026 4:12:14 AM PST by rdcbn1 (..when poets buy guns, tourist season is over................Walter R. Mead)
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To: SeekAndFind

Sure. AI will set up the real aggressive freaks with those unable to think or defend themselves.


19 posted on 02/15/2026 5:38:35 AM PST by The Louiswu (USA FIRST...USA FOREVER)
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To: SeekAndFind

Tinder that!...If you’re into playing with fire.


20 posted on 02/15/2026 5:59:37 AM PST by equaviator (Nobody's perfect. That's why they put pencils on erasers!)
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