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Pro-adoption Super Bowl ad sparks controversy
Live Action News ^ | February 8, 2026 | Nancy Flanders

Posted on 02/09/2026 1:57:54 AM PST by Morgana

During Super Bowl LX, millions of Americans will see a powerful pro-adoption ad aimed at reminding the nation that adoption is a real and compassionate option when a woman faces an unplanned pregnancy. Key Takeaways:

* A new adoption ad will premiere during Super Bowl LX.

* The ad, which features a woman facing an unplanned pregnancy and the choice to parent her child or abort her child, informs women of another option: adoption.

* The pro-adoption ad received both support and pushback when it appeared online ahead of the Super Bowl.

The Details:

The video, created by the organization Adoption is, is titled "The Girl in the Middle," and seeks to end the stigma, fear, judgment, and lack of information that stands in the way of women who might choose adoption rather than parenting or abortion. It highlights the perspective of a young woman who is just learning she is pregnant, showing that the option of adoption is too often forgotten when people are trying to help women who face unexpected pregnancies.

With the choices to either parent a child or place a child in an adoptive home, abortion is unnecessary. Women deserve better than being told their only option is to end their child’s life when they are unable to parent. Adoption is a way in which both mother and child can be supported.

According to the organization's website, "Adoption Is An Option was founded by someone who knows adoption personally — a child adopted in 1955 who wanted to give back and make a difference. From the very beginning, our mission has been simple: to learn, tell, and share the truth about adoption. We believe adoption is not giving up. It's giving a future. It's a courageous act of love that deserves to be visible, viable, and valued in our culture."

It notes, "Too often, [women] hear only two narratives — parenting or abortion — without clear, compassionate information about adoption. We exist to change that."

Adoption Is An Option equips women and those close to them with the resources and tools to learn about adoption, which it believes to be misunderstood. Commentary:

While there have been positive reactions to the ad, there have also been critical responses.

One woman shared, "Adoption is the reason I have my incredible husband — and now our amazing five kids as well."

Another commented:

"Wow! Amazing!!! This brought me to tears! I was 21 and a senior in college. I found out I was pregnant that fall. My boyfriend had abandoned me. I choose life. And I choose adoption! My son is 30 now and has lived an amazing life! We see each other once a year. He’s going to be a dad soon. He recently texted me and thanked me for my selfless decision! It was the hardest decision I’ve ever had to make my entire life! A part of my heart and soul died when I gave him away. But I could continue on knowing that my son was alive and well and living a good life. There was never any guilt! I love this commercial!"

Another adoptee said, "As an adopted child myself, my birth mother chose life and I'm forever grateful for that!"

And still another said, "I'm adopted. My life mattered."

However, critics of adoption blasted the ad.

Gretchen Sisson, who "studies abortion and adoption at Advancing New Standards in Reproductive Health (ANSIRH)," a pro-abortion research group, said, "Most Super Bowl Sundays include anti-abortion advertising in some way, but this year it's brought to you by pro-relinquishment organizations who want you to believe they're offering something different. They aren't."

Her Instagram take-down of the ad solicited comments, including, "You think any of us would place a child in the system after seeing the epstein [sic] files? Please. Better they were never born than have to live through that."

Another claimed, "Abortion care is a good thing. This is sick."

Hey Jane Health, an online abortion pill sales organization, commented, "Thank you for cutting through the noise with facts. These ads intentionally disregard why people actually seek abortion in the first place. Abortion is health care, not an 'alternative' to adoption."

Author's Note: These false claims about adoption will be addressed in upcoming Live Action News articles.

The Bottom Line:

Every person who has a history with adoption will have a different experience and story to share — some negative and some positive. Therefore, they will each have a different point of view. However, women watching the Super Bowl who may have just learned they are pregnant can benefit from learning the truth about adoption, which Adoption is offers.

Every woman deserves to be informed of the fact that creating a private adoption plan before their child is born means that child will not go into foster care. She can also choose open adoption, in which she will be able to remain a part of her child's life in some way.

Video of the ad on link


TOPICS: Sports
KEYWORDS: abortion; adoption; prolife; superbowl

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Well one good thing came out of this Super Bowl
1 posted on 02/09/2026 1:57:54 AM PST by Morgana
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To: Morgana

I despise the MSM.

Adoption = controversy???

Adoption is NOT controversial. Something is only ever “controversy” when the left hates the idea. They’d rather be killing the babies than saving them and giving them a good, loving home.


2 posted on 02/09/2026 3:15:22 AM PST by metmom (He who testifies to these things says, “Surely I am coming soon." Amen. Come, Lord Jesus….)
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To: Morgana

Wow, I didn’t know about this. Is there a link to the commercial? I hope this thread doesn’t get pulled.


3 posted on 02/09/2026 3:16:59 AM PST by nickcarraway
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To: Morgana
"Most Super Bowl Sundays include anti-abortion advertising in some way,

Really?? That is news to me.

but this year it's brought to you by pro-relinquishment organizations who want you to believe they're offering something different. They aren't."

Relinquishment? Is that some new word to make people think abortion is bad? Offering something different? Is adoption bad? Will is be illegal some day.

Offering something different?

4 posted on 02/09/2026 3:19:55 AM PST by nickcarraway
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To: Morgana
"You think any of us would place a child in the system after seeing the epstein [sic] files? Please. Better they were never born than have to live through that."

So. pro-lifers or adoption is responsible for Epstein. Wasn't Epstein pro-choice?

Is there a shred of evidence that the teenagers he used were adopted?


Another claimed, "Abortion care is a good thing. This is sick."

Adoption is sick?? Hey Jane Health, an online abortion pill sales organization, commented, "Thank you for cutting through the noise with facts. These ads intentionally disregard why people actually seek abortion in the first place. Abortion is health care, not an 'alternative' to adoption."

5 posted on 02/09/2026 3:21:48 AM PST by nickcarraway
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To: nickcarraway

Not everyone has a good adoptive experience, but you can at least ask them about it


6 posted on 02/09/2026 4:07:18 AM PST by SteelPSUGOP (UGHT)
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To: Morgana

The NBC “flip the bird” ad was incredibly rude with raunchy inuendo.


7 posted on 02/09/2026 4:25:26 AM PST by Z28.310 (Overthinkers Annonymous suggestion; "Do not simply comply". ..especially with ClusterB disorders)
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To: Morgana

“ Abortion is health care, not an ‘alternative’ to adoption.”

Nazi camp guards probably called they were doing “health care”.
Sick ba$tards.


8 posted on 02/09/2026 4:30:23 AM PST by HereInTheHeartland (“I don't really care, Margaret.””)
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To: SteelPSUGOP

Not everyone has a good experience in childhood adopted or not, so the alternative of abortion is better? Imagine that was not what you meant but was my first thought reading your post.


9 posted on 02/09/2026 4:42:58 AM PST by blitz128
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To: metmom
Abortion=death and evil.
Adoption=Life and Love.

I vote for the latter.

10 posted on 02/09/2026 4:45:47 AM PST by Bloody Sam Roberts (Perfection is impossible. But if you pursue perfection you may achieve excellence - - Vince Lombardi)
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To: nickcarraway
Most Super Bowl Sundays include anti-abortion advertising in some way [...]

Really?? That is news to me.

Sure! Any commercial showing living human beings is, implicitly, an anti-abortion ad.

Extra (in their eyes: negative) points if the commercial depicts a happy family.

Regards,

11 posted on 02/09/2026 4:47:49 AM PST by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: Morgana

“Abortion is health care”

My understanding is that women who abort are more likely to have problems with their health later in life. In short, giving birth is healthy, abortion is not.


12 posted on 02/09/2026 5:00:05 AM PST by ChessExpert (Infidels of the world unite against the evil that is Islam.)
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To: Morgana

They are not just pro-abortion, they are anti-baby in all cases.


13 posted on 02/09/2026 5:11:25 AM PST by Salman (Trump is good, but we need Pinochet. )
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To: Morgana

Why does the left get to decide what is ‘controversial’?

Because it gives them the ‘heckler’s veto’.


14 posted on 02/09/2026 5:14:36 AM PST by dfwgator ("I am Charlie Kirk!")
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To: Morgana

My 90 year old mother worked for Catholic Charities in the 60’s housing unwed pregnant women then placing the children in wonderful families. She has retained wonderful relationships with both the children and parents and the birth mothers it has been a lifelong calling that has given her a blessed life.


15 posted on 02/09/2026 5:28:18 AM PST by cnsmom
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To: SteelPSUGOP

Not everyone has a good experience with their natural parents.


16 posted on 02/09/2026 5:29:26 AM PST by nickcarraway
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To: nickcarraway

amen!


17 posted on 02/09/2026 5:43:14 AM PST by ronniesgal ( so is it okay that I said that??? GO TRUMP GO!!!!)
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To: Morgana

The negative feedback on a great idea says a lot about the type of people who watch football.


18 posted on 02/09/2026 5:43:47 AM PST by CodeToad
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To: CodeToad

The Super Bowl is for women, now. It’s the one football game they watch.


19 posted on 02/09/2026 5:46:09 AM PST by dfwgator ("I am Charlie Kirk!")
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To: dfwgator

We seriously need to repeal the 19th amendment.

The first thing women did was to ban booze while voting to kill their babies.


20 posted on 02/09/2026 5:49:14 AM PST by CodeToad
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