Eddie Bauer used to be a high quality brand back in the 1980s into the early 1990s. At some point in the 1990s, the trouble started. Its gone bankrupt and been sold a couple times since 2000 and has gone down hill each time.
It went strong for 100 years. Add in a bunch of female executives driving the product line, some hedge fund money and JC Penny executives, and they were autodead.
That name seems to have come back, as I saw a North Face store in my local mall yesterday.
-PJ
The quality went to crap.
I am seeing the same thing with LL Bean. They are opening retail locations all over the place with most of their clothes being made in Vietnam. Not exactly boots from Freeport.