Bad plot, poor acting, shift from core topics that have worked for decades, shifting lore to match ‘modern themes,’ and then there is surprise when things that worked (eg, Star Wars, Star Trek, Indiana Jones, Lord of the Rings) start to fail.
Rinse, wash, repeat.
Sooner or later the losses will pile up and the message will get through. I noticed that Kathleen Kennedy, who almost single-handedly destroyed the Star Wars franchise), left last week.