It’s a USDA Prime tenderloin steak.
Less than 10% of all beef produced qualifies as Prime. Of course it’s expensive.
L
It’s not just the prime that’s expensive at Publix.
I go to mine at least 5 times a week and I routinely check the beef prices out of curiosity.
Last time I saw a pack of 3-4 beef short ribs that were priced over $20.
My wife likes to do short ribs with vegetables in the crock pot which means it would take 2 packs.
That means $40 to $50 just for the meat and then whatever the cost of the vegetables would be.
Ridiculous