The truth is, most guys like to make sport out of this, it is a well known phenomenon. Guys will bust other guys balls just to...well, bust their balls, just for laughs. It can be cruel and uncomfortable, but you learn the only way you get by is to grin and bear it. If you take offense to it, instead of just one tailgate party, it could be every tailgate party you go to after that! It is like a nickname-if you are in a group, and you get a bad one, you can't bitch about it, you have to own it, or the more you protest, the more the nickname sticks. I have seen this many times.
That said, no guy would ever want to end up meeting with his buddies at a football tailgate party bringing with him a case of Bud Light, which I can assure you, if any of the hundreds of tailgate parties I went to in the course of my life which were populated mostly (but not universally) by normal guys who Bud Light formerly saw, or should have seen as a customer base, is exactly where it will end up!!!!
