Honestly, I never noticed - but this is from their website:
“Hu uses unrefined, organic coconut sugar as its primary sweetener in its chocolate products.
This sweetener is sourced from the sap of the coconut palm tree and is used in place of refined sugars, cane sugar, and artificial sweeteners.
The company emphasizes using naturally derived sweeteners, including organic honey, maple syrup, and fruit or vegetable-based alternatives like dates and figs, when appropriate.”
It’s still a type of sugar.