Our data center just repainted all of the halls and public areas with off-white, replacing grey. I hate grey walls, and when we were house hunting last year that’s all we saw. White is much, much better. And easy to paint over if you have other ideas. (My wife painted our grey kitchen light green)
In one house we painted all the walls with Benjamin Moore “Simply White”, and it was gorgeous. The next house we did the same and it was blah.
First house had smooth surface (non)texture. Next house was California knockdown texture.
I had no idea the results could be so different using the exact same paint. How the light hit the walls was the thing, I suppose.