I didn’t read all of the gobbledy-gook in this article, but I tend to divide the “right wing” into:
1. Country club Republicans (These tend to align with Democrats on many issues.)
2. Populists (These tend to follow an individual more closely than a specific ideology. Many Trump followers are populists.)
3. Conservatives (There are various branches of conservatism, including fiscal, social, second amendment, foreign policy, etc.)
I classify myself as a conservative, with emphasis on social conservatism.
Even among conservatism, I think there are varying degrees between fiscal conservatism and social conservatism. I tend to be more fiscally conservative than socially conservative, which puts me at odds with some within the Right.
But, I'm not really uncomfortable with it so much because I understand that those I disagree with have solid reasoning.
I kind of look at the Country Club Republicans to be similar to their Democrat counterparts, who are the old, fashioned liberals. That's why they got along so well in the 60's and 70's.
Agreed that the article was awful.
The best place to start is to list twenty or thirty or so “key issues” and then have a grid that shows where different folks who claim to be “conservative” stand.
If you get the issue list in decent shape the differences should start to become clear.