You’re right.
Heh, I just saw a bit of the “Red Bull Soapbox show on Discovery”, a couple evening’s ago, while flipping channels. I could only watch a couple minutes of it, it was so crazy.
I remember the Pinewood Derby (Cub Scouts) and Soapbox Derby (Boy Scouts) in the late 50s/early 60s that I participated in, and the Red Bull stuff was like watching a bad Monty Python skit.
It is. Everyone cares about the British feed because they want to hear the man scream.