[Tell It Right]

Agreed. Woke promotions work only with companies with niche target markets of customers already into that idea. Like a purple hair dye company promoting “body positivity”. LOL

[ProtectOurFreedom]

I reflexively and intentionally refuse to buy any product whose packaging screams :
* sustainable
* green
* eco-friendly
* made from alternative energy
* fair trade
* ethical
* Carbon Neutral / Low Carbon
* inclusive
* diverse

I figure that, if they have to brag about it, they aren’t.

However, I do respond well to any company that does not use single-use plastic and is locally sourced.