[Newbomb Turk]

"I thought maybe our ratings were down, but CBS informs me that's not why they fired me,"

Add revenue based on viewership was down.

They lost 40 million in add revenue. Thats why they fired you.

[Navy Patriot]

You are correct, CBS finally (and too late), could not absorb the loss of legitimate advertising revenue.

I expect they were hearing from their stockholders, as well.

Sad, as the legacy audience, and time slot, they threw away was a goldmine.