The Frito-Lay division is getting its first serious challenge ever from Taki’s.
Gatorade is getting hit from all sorts of competitors.
Pepsi does own a chunk of Celsius, which appears to be doing well. We might see an outright buyout down the road.
Mayve if they would lower their prices for snacks, they might sell more. $7.99 for a bag of chips is ridiculous.