Dylan Mulvaney, an obvious guy who runs around mocking women by pretending to be the most obnoxious woman on the planet, partnered with Bud Light in early 2023 to hype the brand on social media.
I’m too fratty for their beer anyway.
The choice of a specific beverage by young adults is all about image and very little about taste. Most young men will not order Bud Light or be seen drinking it. BTW, a word of advice to those young men, beware of women who drink tea instead of real coffee.