Nonetheless, the Cable Companies are charging so much for a dwindling market, so something has to give.
I'd imagine that the cable channels will get their pants consolidated off by the streaming studio networks, because they have the same problem.
People join them based on some Emmy-winning piece of crap show, discover that literally no other content is of interest, and decide they don't want to give up eating out once or twice a month to pay the subscription.
SiriusXM has managed to survive, despite the fact that it's generally both grossly overpriced (after the trial period, which for me was when I first owned the car) and ironicially always having to 'discount' the service to hold subscribers.
It is available on streaming platforms, via phone apps for example, as far as I know. Dunno if it's also subscription-only there as well.
Having the hardware built into most cars should make the whole thing a slam-dunk, but without partnering with an actual content provider I've have my doubts that it can survive. They bought Pandora, how did that go? :^) It seems to me they need to consolidate the brands, starting with a new screen and improved interface, something like "SiriusXM -- Powered by Pandora" (or the other way around, but with the Pandora name in bigger print), and for their in-car streaming make the subscription cost much more modest, maybe $2 a month, and claim it's honoring Thomas Jefferson. :^)
SiriusXM (formerly Sirius and XM, which were allowed to merge) will probably be sold, and it's not unlikely that the buyer will be either Elon's Starlink, or Jeff Bezos, or someone or something else trying to expand orbiting network services.