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To: T-Bird45
>>>still studied in marketing & branding

After a couple of years when Original Coke replaced New Coke, I more understood the previous scheme was a marketing scam to cover for a production change over.

Coca Cola prior to New Coke had white foam when poured or dispensed, from the use of cane sugar in production.

New Coke used corn syrup and marketing had to convince consumers that the Original Coke, then Classic Coca Cola replacing the failed New Coke was the real thing…is was not.

The bottlers for Coca Cola had already permanently changed manufacturing to use of corn syrup with it’s brown foam.

Meskin Coca Cola is their only original product and has white foam from cane sugar.

All a marketing scam to introduce corn syrup into production.

41 posted on 07/11/2025 4:54:11 PM PDT by Deaf Smith (When a Texan takes his chances, chances will be taken that's for sure.)
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To: Deaf Smith

Sugar Cane soft drinks especially Coca Cola had a lot stronger kick to the taste. A lot better with peanuts in them also than corn syrup Coke.


43 posted on 07/11/2025 5:02:23 PM PDT by cva66snipe
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To: Deaf Smith

“All a marketing scam to introduce corn syrup into production.”

I don’t know the current formulation used in Europe but I do know back in the 70s the usual sweetener in soft drinks was derived from sugar beets, not cane sugar. There were multiple acres planted to sugar beets because it was more cost-effective than importing cane sugar.

The common lament among those about to rotate back to the US was the anticipation of “real Coke”, round doorknobs (lever handles in EU), & plenty of ice in your soft drink cup at McDs.


55 posted on 07/11/2025 6:54:34 PM PDT by T-Bird45 (It feels like the seventies, and it shouldn't. )
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