The thing was, after they switched back to the original formula sales of original Coke doubled from before they switched. Some people thought that Coke deliberately brought out New Coke in order to generate support for Original Coke.
The thing was, after they switched back to the original formula sales of original Coke doubled from before they switched. Some people thought that Coke deliberately brought out New Coke in order to generate support for Original Coke.
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Yeah... it was all part of the marketing scheme from the get-go. Wouldn’t you have liked to have been a fly on the wall when the marketing gurus showed up at the president’s office to make that pitch?
“Well, first we do this, then that happens.... and by the time we’re done, your sales will have doubled!”
“Sure... let’s do it!”